INNOVATIVENESS IN TOURISM AND ITS IMPORTANCE IN TERMS OF GLOBALISATION

Barbara Jolanta Dąbrowska

Summary

The strength of tourism industry is its creative character and innovation ability. However, innovativeness in tourism is difficult because of the essence of tourist services.The main goal of this paper is to show the essence and importance of innovativeness in tourism. This paper shows changes in service economy and development of tourist services in the globalisation time. The characteristics of tourism development embrace share of travel exports and imports in total services exports and imports.

czasopismo PF nr 3-2014.pdf, p. 20